Blog category: Marketing
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by Dan Brady | Feb 14, 2025 | Marketing
I’ve seen how pre-orders can be both a powerful tool and a potential pitfall – they aren’t always the smart choice. This guide explores whether to use pre-orders for your next book release. A pre-order system enables readers to purchase your book ahead of...
by Dan Brady | Feb 10, 2025 | Marketing
Goodreads is a powerful platform for authors to get book reviews, connect with readers, and boost your book’s visibility. Here’s a step-by-step guide on how to use Goodreads effectively to get more reviews: 1. Set Up Your Goodreads Author Profile Sign up for a...
by Dan Brady | Dec 2, 2024 | Amazon, Marketing
Amazon has recently introduced video-enabled Sponsored Brand Ads – a new opportunity in how authors can promote their work on the world’s largest bookstore. The game-changing aspect of this update is that authors no longer need an extensive catalogue to access...
by Dan Brady | May 1, 2024 | Amazon, Marketing
Amazon’s Author Central is a fantastic, free tool for authors. It’s important to merge or “link” your book editions on Amazon — Kindle, paperback, hardcover, audiobook formats — under a single title. This way, all formats are displayed together, making it...
by Dan Brady | Dec 14, 2020 | Amazon, Marketing
So you’re published on Amazon, congratulations! But have you set up your Author Page? And why is that important? This article will help you get started. What is Author Central? Author Central is how Amazon allows authors to manage their presence on Amazon. And,...
