Will Trustpilot remove a scammer's profile?
As I mentioned in a previous post, scammers impersonating UK Book Publishing have defrauded authors out of thousands of pounds through aggressive cold-calling and fees that escalate from £500 to many thousands of pounds. With the help of victims, the police, and Nominet, the domain was transferred to us in July 2025 to prevent further fraud. You can verify this by visiting the domain they used: ukbookpublishing.co.uk – where you will see a message from us. Yet Trustpilot is still listing the fraudulent profile that continues to deceive authors. Trust Pilot’s website claims: “We aim to safeguard trust by protecting Trustpilot from fake reviews, misuse and fraudulent behavior.” But, so far, they’ve taken no action to remove this profile.
The fake reviews are laughably obvious
The scammers’ Trustpilot profile reveals astonishing laziness. Several reviews praise “Amazon’s excellent publishing services” and thank “the Amazon team” - clear evidence of AI-generated content where scammers forgot to change the company name in their prompts. These aren’t subtle mistakes - they’re glaring proof that no human reviewed this content before posting. Other red flags include:
- Grammar patterns suggesting AI-generation and non-native English speakers
- Many 5-star reviews using similar phrases
- Reviewers with single-use profiles created solely to praise this company
- 1-star reviews describing fraud buried under waves of fake positives
A human reviewer would spot these patterns. Trustpilot’s “Content Integrity Team” apparently cannot.
Our attempts to protect authors hit a wall
January 2025: We submitted comprehensive fraud evidence to Trustpilot. Their response? A copy-paste template about their “robust review processes.” No investigation. No follow-up. The fraudulent profile remained active. Now: As the new, legitimate owners of ukbookpublishing.co.uk, we now control the Trustpilot profile – and we’ve changed some details – but we cannot delete it. We’re forced to host reviews praising scammers who stole from vulnerable authors. We’ve added a message to the profile, but it’s easy to miss. Trustpilot’s system literally prevents legitimate businesses from removing fraudulent profiles. So today I have again written to Trustpilot, requesting that they remove the profile. Every day this profile remains active, authors search “UK Book Publishing reviews,” see fradulent company profiles, and fraudulent reviews. Most people have faith in Trustpilot’s credibility, and the reviews on their platform. However, the platform designed to protect consumers instead helps scammers.
A simple solution exists
Trustpilot could fix this today. We’re the verified domain owners explicitly stating: this profile is fraudulent and harms authors. No legitimate purpose exists for maintaining fake reviews praising scammers. The evidence is overwhelming:
- Police and Nominet involvement in transferring the domain due to fraud
- Multiple AI-generated reviews referencing Amazon instead of UK Book Publishing
- Review bombing patterns visible to anyone who looks
- The legitimate domain owner demanding removal
Apart from anything else, it’s not a profile for a real company. To Trustpilot: We’re ready to provide any additional information needed for removal. You have our contact details. To authors: Always verify publisher credentials beyond review sites. If Trustpilot won’t protect you from obvious scams, you must protect yourself. Ask for contact details of UK-based clients with published books that you can verify. I’ve written to Trustpilot again today to request that they delete the scammer’s profile. I will update this post with Trustpilot’s response. Their action (or inaction) will speak volumes about their true priorities.