The benefits of a targeted media campaign

When we heard about the story behind the story we just knew it had to be shared. One of the books we’ve published in the last month is a fictionalised account of policing in South Shields, Tyneside, in the 1920s, based on the memoirs of a serving policeman. The book,...

What does success look like?

I’ve touched on marketing in previous posts, and I’m returning to it because many new authors find this the biggest challenge of all. Short of advertising everywhere (do you want to take out a second mortgage?), it can be difficult to reach your target audience, and...

Super Thursday – being creative about marketing

Today is known as Super Thursday in the publishing world. This is the day when a huge number of books are released by publishers to bookstores in time for the Christmas market. Despite the steady drip feed of books being published throughout the year, today is simply...

How important are favourable book reviews?

Amazon has published its list of bestselling books of 2012, both print and Kindle editions. What caught my eye amongst the statistics is that many of them are not necessarily highly rated books. Which begs the question: how much notice do readers take of other...