The benefits of a targeted media campaign
A well targeted media campaign can result in coverage that generates interest in your book and drives sales.
What does success look like?
Marketing is an essential part of the publishing process – getting your book talked about and read. Here’s someone who took his book marketing seriously – to great success.
Record book sales reported for 2012
Last year was a bumper year for book sales, according to the Publishers Association, with total spend on printed and digital books rising by 4% to £3.3billion in the UK