Super Thursday – being creative about marketing

Today is known as Super Thursday in the publishing world. This is the day when a huge number of books are released by publishers to bookstores in time for the Christmas market. Despite the steady drip feed of books being published throughout the year, today is simply...

Summer holiday reading

There’s something ever so delicious about selecting holiday reading. Some people choose long weighty tomes that they know just won’t get read in the busyness of day-to-day life. Others want something light – the classic beach read. Me? I tend to go...

Record book sales reported for 2012

Last year was a bumper year for book sales, according to the Publishers Association, with total spend on printed and digital books rising by 4% to £3.3 billion in the UK. Digital spend was up by 66%, but physical book sales were down just 1%, and still represent 80%...

The book purchasing process

How do you decide what book to read or buy? Are you influenced by reviews in newspapers, magazines and online – or perhaps you go by what your friends are reading and enjoying, or the latest book your book club has chosen? Goodreads recently asked 1000 of its members...

Self publishing or traditional publishing

We get many enquiries from people who are unsure of the difference between self publishing and traditional publishing. It can be confusing, so here’s a short guide. Traditional publishing Traditional publishers take a percentage of each book sold, but because they...