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Choosing categories and keywords for your Kindle ebook

As a writer in the world of self-publishing, you’re up against thousands of other books. It’s a super-competitive market, so your selling strategies need to be up to scratch to get the desired result. This includes making sure that Amazon’s algorithm rules are working...

The benefits of a targeted media campaign

When we heard about the story behind the story we just knew it had to be shared. One of the books we’ve published in the last month is a fictionalised account of policing in South Shields, Tyneside, in the 1920s, based on the memoirs of a serving policeman. The book,...

What does success look like?

I’ve touched on marketing in previous posts, and I’m returning to it because many new authors find this the biggest challenge of all. Short of advertising everywhere (do you want to take out a second mortgage?), it can be difficult to reach your target audience, and...