A book that beautifully combines humour and pathos, this is much more than a fan’s perspective of life following The Pogues. Recounting numerous scrapes and adventures, Calum Bruce’s book will appeal to Pogues diehards as well as anyone interested in a good story, told well.
We edited Calum’s book, designed a cover for him, typeset the book and set it up for print on demand. As well as selling online, Calum also got a bulk quantity of books printed, and took them with him to a number of Pogues concerts. His marketing included setting up a website, connecting with fans on Facebook and other social media, and organising media coverage.