The benefits of a targeted media campaign

When we heard about the story behind the story we just knew it had to be shared. One of the books we’ve published in the last month is a fictionalised account of policing in South Shields, Tyneside, in the 1920s, based on the memoirs of a serving policeman. The book,...

What does success look like?

I’ve touched on marketing in previous posts, and I’m returning to it because many new authors find this the biggest challenge of all. Short of advertising everywhere (do you want to take out a second mortgage?), it can be difficult to reach your target audience, and...

Record book sales reported for 2012

Last year was a bumper year for book sales, according to the Publishers Association, with total spend on printed and digital books rising by 4% to £3.3 billion in the UK. Digital spend was up by 66%, but physical book sales were down just 1%, and still represent 80%...