How to market your book

We’ve come up with a nice little analogy about your book being on Amazon. Imagine your book as a product available in a shop on a shelf somewhere; it exists but it’s not out in the open for everyone to see. Sure, people might stumble across it by chance at some point...

Super Thursday – being creative about marketing

Today is known as Super Thursday in the publishing world. This is the day when a huge number of books are released by publishers to bookstores in time for the Christmas market. Despite the steady drip feed of books being published throughout the year, today is simply...

Those New Year resolutions

We’ve had a surge of enquiries about book publishing in the first week of January – which does make us wonder whether New Year resolutions have anything to do with that. The manuscript that’s sat there for months (years?) – has the writer finally resolved to do...

Choosing the right typeface for your book

The chances are most people don’t notice typefaces and other elements of design in a book; in fact, very often, the fact that they don’t notice shows that the design is working – books are for reading, and nothing should impede that. A beautiful, readable book is the...

Do I need an ISBN for my book?

An ISBN is an International Standard Book Number, 13 digits long (prior to 2007 ISBNs were 10 digits long). It is a product number that is used by publishers, booksellers and libraries for ordering, listing and stock control purposes. It enables the book industry as a...